The Curious Advisor
With over 16 years of experience in advertising, tech, and strategy, I'm here to help you navigate the ever-evolving world of marketing and technology. My mission is to make digital transformation accessible and manageable for brands, agencies, and companies of all sizes.
Services
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Whether you need a 20 minute inspirational keynote or a 2 hour educational deep dive I can deliver sessions that will help you transform your marketing strategy and stay ahead of the curve. Some of the topics I can cover:
The latest marketing trends & innovative examples
How to develop effective content for Digital Marketing (brand, performance & influencer)
How to get started with Augmented Reality, Short form video, Web 3 & AI.
Gen Z
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Customized workshops designed to meet your specific needs.
For example:
Develop innovative briefs
Explore new working methodologies new ways of working
Experiment with cutting-edge technology like AI
Solve a pre-defined brief or problem
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Bring me in to lead a project as a creative strategist from inception to launch. I can help you discover new talent and approaches to digital marketing that drive results.
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Leverage my 16 years of experience as an interim Creative Director, Strategist/Planner, or Marketing Director.
Ensure your team is in capable hands during periods of transition or growth.
About Me
I have been working as a marketing professional for over 16 years. My career started in advertising and I spent 10 years at Ogilvy and the award-winning Swedish agency INGO where I was the Head of the Strategy department. I worked with everything from brand development to packaging design and advertising campaigns.
In 2017 I made the leap into tech and spent 6 years at Meta (Facebook, Instagram, WhatsApp, Threads) as a creative strategist. I worked closely with some of the largest brands and agencies in the Nordics on how they could use Metas’ platforms to connect with, and drive value for their customers. I had the opportunity to test, learn and innovate with everything from performance, digital brand and influencer marketing to experimenting with AR, VR, NFTs and AI.
One thing that became very evident over the last couple of years is that so many brands, agencies and companies want and need to transform with the help of technology but find it both daunting and overwhelming. My biggest learning and belief is that digital transformation happens when you start small - test that one new technology, work with that one new talent or do just one project different. If this sounds like something you are interested in exploring I’m here to hold your hand throughout that journey.
Testimonials
“Working with Josefine is great! She is super at inspiring and motivating the team. She brings a fresh perspective into the room deducted from equal amounts of experience, intuition, audience insights and human understanding. Her ability to identify and play where creativity, technology and business intertwines is impeccable and quite frankly just makes her an epic sparring partner on everything from strategy to execution.
Josefine has been a trusted advisor to my team and myself and I hope to work with her again soon and would highly recommend her services.
- Jais Holm Skylvad, Global Head of Creative Studios & Content, the barn - Arla Foods.
"Josefine is an exceptional keynote speaker, seamlessly navigating topics ranging from future trends and the metaverse to creativity, gen z and marketing in our connected world. Her presentations are not only inspiring but also thought-provoking, consistently encouraging her audience to explore new opportunities by looking beyond the conventional. I can highly recommend Josefine for anyone seeking fresh perspectives, she will inspire you and get you excited about all the opportunities the future brings."
— Cecilia Sundström, Director Meta Nordics
“ When we created our very first AR-empowered campaign it was essential to have a very open, intense and highly positive working flow with Meta’s team We had to be courageous, visionary and set a high ambition when going live with our MVP. We worked closely together with Josefine and were able to build an amazing full funnel concept that delivered an excellent customer experience and eventually achieved great business results.”
— Veera Korvenkari, Digital strategist SOK Media
“Over the last 5 years, I’ve had the joy of working with Josefine on some of my most ambitious projects. Her ability to balance innovation and opportunity with real-world impact empowers her to identify where potential really lies for brands and the industry. Her passion for the future and emerging technology, paired with her experience leading strategy, makes her a valued partner.”
— Becky Owen, Global Chief Marketing Officer Billion Dollar Boy
“I had the pleasure of collaborating with Josefine during her time as Meta’s Creative Strategist on the AR Sokos campaign. Her exceptional communication skills with the client, passion and strategic overview of the digital marketing campaign elevated the project and contributed to its success. She is one of the few creative strategists that truly understands how to successfully integrate AR in a commercial campaign.”
— Isabel Palumbo, Augmented Reality Developer
Companies I’ve worked with
